CROSS-DEVICE TARGETING

With Cross-device targeting and tracking, your advertising will reach your target consumer with personalized messaging on the channels and devices that lead them to conversion.Target people, not just device types with a strategic, digital campaign that allows your message to be seen by the right consumers across all devices.

CROSS-DEVICE TARGETING
IN A NUTSHELL

• Reach users on any device type

• Extend the reach of your retargeting audience

• Maintain complete control of your campaign

• Attribute conversions to the appropriate devices

FREQUENCY CAPPING

Determine the amount of times an ad is shown to a single user in all of their devices for each campaign

AUDIENCE EXTENSION

Locate the same user in different devices to show them an ad, for first party audience segments

CONVERSION ATTRIBUTION

Track conversions taking place in a device different from that in which the ad was served

REPORTING

Understand how cross device targeting is helping your campaigns with three new report types – reach by frequency, device type, and audience

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