What is Cruise Control?
- An automated delivery program based on your current inventory
- Retargets site visitors with the same vehicle they have looked at on your website
- Targets your competitor's customers, and delivers ads to them showing the same or similar cars they have looked at
- This program is designed to run on Facebook, delivering via carousel ads
- We use a feed of your inventory, combined with the Facebook pixel to show potential customers the best make and model they are looking for
- Ads will automatically update, meaning if their is a price change the ad will display the correct price
- Ads will send customers straight to the vehicle description page on your website
*The inventory feed is uploaded once daily. If a change is made to your inventory
after the file is uploaded, the change will take affect the following day.
This is similar to other 3-party applications.
80%
of recent vehicle buyers visited a Facebook property
64%
of millennials surveyed in the U.S. learn about new car model launches on mobile
56%
of U.S. auto internet shoppers surveyed use their mobile device to shop for vehicles
81%
of U.S. auto consumers surveyed would like to receive personalized engagement on their smartphone from their auto brand
Why Cruise Control?
- Convenient one-time setup
- Delivers ads to people based on THEIR demand
- Reach people across devices
- Unlike other 3rd-party lead-gen sites, our Cruise Control program runs in an "On-Demand" environment
- In other 3rd-party applications, you are charged a fixed fee usually based on the amount of inventory that is in your data feed
- With Cruise Control, the amount of inventory you have is irrelevant. You are only charged for the ads that are displayed
- Work off a set budget based on a $10 Cost per Thousand (CPM)
- A $10 CPM is estimated high and used for budgeting purpose**
Example: You have a budget of $3,000 per month. At $10 CPM, you'll receive 300,000 impressions; which will be our minimum target. However, at $7.50 CPM that $3,000 budget will generate 400,000 impressions.
Our delivery is one of our goals.
** The $10 CPM is an estimate. Demand will change by market. Cruise Control is set to a real-time bidding (RTB) structure, not set pricing. That is done to ensure you receive the best possible price per delivery. RTB will vary by market, based on demand in real time.
80%
of recent vehicle buyers surveyed visited a Facebook property
64%
of millennials surveyed in the U.S. learn about new car mocdel launches on mobile
56%
of U.S. auto internet shoppers surveyed use their mobile device to shop for vehicles
81%
of U.S. auto consumers surveyed would like to receive personalized engagement on their smartphone from their auto brand
.png){kind=logo}